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The past year ushered in some big changes for Online Reputation Management (ORM) — and the practice has become indispensable for the Healthcare industry.
In 2017, review sources proliferated, consumers became more savvy about the validity of online reviews, and the position of Chief Experience Officer started to gain traction among location-based organizations. ORM and SEO became increasingly intertwined as Google refined its search algorithms with a strong emphasis on reviews and star ratings.
Learn the trends in ORM for this year.
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