At every level of an organization, and in almost every job role, there are business decisions that can benefit from timely supporting information.
However, perhaps the most important aspect of effective business analytics is the interpretation of that information and its transformation into some form of actionable business insight. It's unreasonable to expect a plant manager to be conversant in database schemas and ETL, just as it would be irrational to expect deep quality control and waste reduction expertise from an IT manager. Between direct line-of-business expertise, technical know-how, statistical modeling capability, or simple political savvy, everyone has something they can bring to the table when it comes to business analytics. Increasingly, companies are starting to see value in building their strategy for analytics around collaboration and knowledge sharing, ultimately leading to enhanced decision quality and improved business performance.
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